When I decided to start this project, the first thing I had to think about was the name.
Using mine, Nicoletta Buioni, could be a solution, but I felt it was not yet the time.
Then I found the term “Chix”, an English slang meaning “girls”. I immediately liked the sound, fresh, sparkling, dynamic. It was exactly what I was looking for. Chix expresses something feminine, original, modern and constantly moving.
After all, we are all eternally Chix.
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